Book Publicity Course

Get the scoop on how to build buzz about your book from an expert:

Online book publicity workshop Feb. 4-29, 2008, helps authors build buzz Got a book coming out you want to hype? Has your publisher’s publicist moved on toother projects? Do you have a book in stores that you know deserves more mediaattention than it’s getting? Are you working on a proposal that would benefit from abetter understanding of what you can do to promote your book? You need “BookPublicity 101: How to Build Book Buzz,” a dynamic online course taught by a veteranpublicist and author. Offered February 4-29, 2008, the class is taught in a forum format, with lessons andhomework assignments posted online in a private, password-protected forum. Thehighly-interactive course covers:· How to create a book publicity blueprint you’ll be excited about · The single secret most authors don’t know about generating ongoing mediaexposure· The most effective and cost-efficient publicity tactics · How to generate buzz online using virtual book tours and other techniques· Radio and TV producer hot buttons · How to bring an energizing new level of creativity to your publicity efforts Students receive instructional materials and resources and complete weeklyassignments that help them discover how easy it is to create book buzz. Studentinteraction on the forum enhances the learning experience by offering freshperspectives and new ideas for all participants while instructor guidance and inputtakes your work to the next level. A free-for-all Q&A corner lets students getanswers to questions not covered in the course materials, making this ahighly-personalized learning experience for nonfiction and fiction authors. Registration is $179; Freelance Success subscribers receive a $20 discount. The class is taught by Sandra Beckwith, a recovering award-winning publicist;publisher of the free e-zine Build Book Buzz; and author of three books, includingtwo on publicity topics. Registration is limited to 20 students. Register at http://www.buildbookbuzz.com/workshops/book-publicity.htm; send courseinquiries to Beckwith at https://webmail.natcotech.com/src/compose.php?send_to=sb%40buildbookbuzz.com.